Polk and Docker, Findlay, Swoboda & Associates Work Together to Help Aftermarket Companies Build Business

SOUTHFIELD, Mich. and BLOOMFIELD HILLS, Mich. (June 3, 2010) – R. L. Polk & Co., a premier provider of aftermarket intelligence and marketing solutions and Docker, Findlay, Swoboda & Associates, a leading automotive aftermarket research and consulting firm, announced they are working together to leverage resources to help automotive aftermarket companies more precisely analyze their performance and target new business opportunities.

The combined strengths of the two organizations provide aftermarket manufacturers, distributors, retailers and private equity firms with the unique information, strategic analysis and consulting resources they need to supplement their own internal market intelligence and strategic planning efforts.

As part of this effort, Polk offers its automotive aftermarket industry intelligence, along with data-driven products, including its insight and analysis of information from its National Vehicle Population Profile (NVPP®), including VIO, scrappage, average vehicle age and length of ownership. Combined with DFS&A's consulting and resource services, the organizations help customers identify business and investment opportunities in the passenger and commercial vehicle markets.

“Polk is extremely excited about the power of our relationship with DFS&A,” said Mark Seng, vice president, sales and client services for Polk's aftermarket and commercial vehicle business. “With these added resources, our ability to provide a full menu to our clients is a key differentiator that enables us to assist customers with building their business.”

“Polk is the benchmark leader in automotive intelligence,” said Tom Swoboda, CEO of Docker, Findlay, Swoboda & Associates. “DFS&A's mission is to augment Polk's solutions with value-added consulting and research services to enable better marketing and strategic planning decisions for our clients.”

Customers of both firms will benefit from the in-depth experience, proprietary information and custom research methodologies afforded by the organizations. They also will benefit from the collaborative work style and commitment to customer satisfaction of both Polk and DFS&A.

About R. L. Polk & Co.
R. L. Polk & Co. is the premier provider of automotive information and marketing solutions. Polk collects and interprets global data, and provides extensive automotive business expertise to help customers understand their market position, identify trends, build brand loyalty, conquest new business and gain a competitive advantage. Polk helps automotive manufacturers and dealers, automotive aftermarket companies, finance and insurance companies, advertising agencies, media companies, consulting organizations, government agencies and market research firms make good business decisions. A privately held global firm, Polk is based in Southfield, Michigan with operations in Australia, Canada, China, France, Germany, Japan, South Korea, Spain, the United Kingdom and the United States.

About Docker, Findlay, Swoboda & Associates
Docker, Findlay, Swoboda & Associates focuses on the total value stream of the aftermarket and OEM industries, leveraging industry alliances and integrating multiple competencies into targeted solutions for clients. From category specific research, all the way through sales, marketing and service initiatives, DFS&A provides the programs and intelligence that demonstrate the highest value, productivity and quality for its clients worldwide. DFS&A's key industry differentiator is the ability to access top executives and leaders in the automotive sector, tapping into their intellectual capital within the industry. For additional information, please visit http://www.dfsaftermarket.com .